Historically, advertising campaigns which featured people with disabilities have been exploitative, and existed purely to make non-disabled people feel better about themselves. The term for this is ‘Inspiration Porn’, and it is aexample of where representation alone can be damaging and exploitative, only existing to help perpetuate stereotypes of marginalised communities.

Brewing with the Wet (Fresh) Hops

Historically, advertising campaigns which featured people with disabilities have been exploitative, and existed purely to make non-disabled people feel better about themselves. The term for this is ‘Inspiration Porn’, and it is aexample of where representation alone can be damaging and exploitative, only existing to help perpetuate stereotypes of marginalised communities.

Finest Flavour of Finest Moments

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Brewing with the Wet (Fresh) Hops

The term for this is ‘Inspiration Porn’, and it is aexample of where representation alone can be damaging exploitative, only existing to help perpetuate

The term for this is ‘Inspiration Porn’, and it is aexample of where representation alone can be damaging exploitative, only existing to help perpetuate

Brewing with the Wet (Fresh) Hops

They were not cliché or easy, but brilliant example of work with an impact both within and beyond a jury Companies that are able to add to this movement.